Conservation status
Jaguar populations are currently declining. The animal is considered Near Threatened by the International Union for Conservation of Nature and Natural Resources, meaning it may be threatened with extinction in the near future. The loss of parts of its range, including its virtual elimination from its historic northern areas and the increasing fragmentation of the remaining range, have contributed to this status. The 1960s saw particularly significant declines, with more than 15,000 jaguar skins brought out of the Brazilian Amazon yearly; the Convention on International Trade in Endangered Species (CITES) of 1973 brought about a sharp decline in the pelt trade. Detailed work performed under the auspices of the Wildlife Conservation Society reveal that the animal has lost 37% of its historic range, with its status unknown in an additional 18%. More encouragingly, the probability of long-term survival was considered high in 70% of its remaining range, particularly in the Amazon basin and the adjoining Gran Chaco and Pantanal.
The major risks to the jaguar include deforestation across its habitat, increasing competition for food with human beings, poaching, hurricanes in northern parts of its range, and the behaviour of ranchers who will often kill the cat where it preys on livestock. When adapted to the prey, the jaguar has been shown to take cattle as a large portion of its diet; while land clearance for grazing is a problem for the species, the jaguar population may have increased when cattle were first introduced to South America as the animals took advantage of the new prey base. This willingness to take livestock has induced ranch owners to hire full-time jaguar hunters, and the cat is often shot on sight.
The jaguar is regulated as an Appendix I species under CITES: all international trade in jaguars or their parts is prohibited. All hunting of jaguars is prohibited in Argentina, Belize, Colombia, French Guiana, Honduras, Nicaragua, Panama, Paraguay, Suriname, the United States (where it is listed as endangered under the Endangered Species Act), Uruguay and Venezuela. Hunting of jaguars is restricted to "problem animals" in Brazil, Costa Rica, Guatemala, Mexico and Peru, while trophy hunting is still permitted in Bolivia. The species has no legal protection in Ecuador or Guyana.
Current conservation efforts often focus on educating ranch owners and promoting ecotourism. The jaguar is generally defined as an umbrella species — a species whose home range and habitat requirements are sufficiently broad that, if protected, numerous other species of smaller range will also be protected. Umbrella species serve as "mobile links" at the landscape scale, in the jaguar's case through predation. Conservation organizations may thus focus on providing viable, connected habitat for the jaguar, with the knowledge that other species will also benefit.
Given the inaccessibility of much of the species' range—particularly the central Amazon—estimating jaguar numbers is difficult. Researchers typically focus on particular bioregions, and thus species-wide analysis is scant. In 1991, 600–1,000 (the highest total) were estimated to be living in Belize. A year earlier, 125–180 jaguars were estimated to be living in Mexico's 4,000 square kilometer (2400 mi²) Calakmul Biosphere Reserve, with another 350 in the state of Chiapas. The adjoining Maya Biosphere Reserve in Guatemala, with an area measuring 15,000 square kilometers (9,000 mi²), may have 465–550 animals. Work employing GPS-telemetry in 2003 and 2004 found densities of only six to seven jaguars per 100 square kilometers in the critical Pantanal region, compared with 10 to 11 using traditional methods; this suggests that widely used sampling methods may inflate the actual numbers of cats.
On 7 January 2008 United States Fish and Wildlife Service Director H. Dale Hall approved an unprecedented decision by the George W. Bush Administration to abandon jaguar recovery as a federal goal under the Endangered Species Act. The decision is the first of its kind in the 34-year history of the Endangered Species Act. Some critics of the decision said that the jaguar is being sacrificed for the government's new border fence, which is to be built along many of the cat's typical crossings between the United States and Mexico.
In the past, conservation of jaguars sometimes occurred through the protection of jaguar "hotspots". These hotspots were described as Jaguar Conservation Units, and were large areas populated by about 50 jaguars. However, some researchers recently determined that, in order to maintain a robust sharing of the jaguar gene pool necessary for maintaining the species, it is important that the jaguars be interconnected. To effect this, a new project, the Paseo del Jaguar, as been established to connect the jaguar hotspots.

In mythology and culture

Pre-Columbian Americas
In pre-Columbian Central and South America, the jaguar has long been a symbol of power and strength. Among the Andean cultures, a jaguar cult disseminated by the early Chavín culture became accepted over most of what is today Peru by 900 BC. The later Moche culture of Northern Peru used the jaguar as a symbol of power in many of their ceramics.
In Mesoamerica, the Olmec—an early and influential culture of the Gulf Coast region roughly contemporaneous with the Chavín—developed a distinct "were-jaguar" motif of sculptures and figurines showing stylized jaguars or humans with jaguar characteristics. In the later Maya civilization, the jaguar was believed to facilitate communication between the living and the dead and to protect the royal household. The Maya saw these powerful felines as their companions in the spiritual world, and a number of Maya rulers bore names that incorporated the Mayan word for jaguar. The Aztec civilization shared this image of the jaguar as the representative of the ruler and as a warrior. The Aztecs formed an elite warrior class known as the Jaguar Knights. In Aztec mythology, the jaguar was considered to be the totem animal of the powerful deity Tezcatlipoca.

National Animal of Brazil
The jaguar is a national symbol of Brazil. The jaguar has always had a great importance in Brazil, where the Indians used its fat. They believed it would give them courage, as if it was magical. The fat was also rubbed onto the body of boys to make them strong and protect them against evil.

Contemporary culture
The jaguar and its name is widely used as a symbol in contemporary culture. It is the national animal of Guyana, and is featured in its coat of arms.
It is widely used as a product name, most prominently for a luxury car brand. The name has been adopted by sports franchises, including NFL's Jacksonville Jaguars and the Mexican national soccer league team the Jaguares de Chiapas. Grammy winning Mexican rock band "Jaguares" were also influenced by the magnificent animal to choose their band name. The crest of Argentina's national federation in rugby union features a jaguar; however, because of a historic accident, the country's national team is nicknamed Los Pumas.
The jaguar became the first Olympic mascot in 1968 when Mexico City hosted the Games. The jaguar was selected because of its association with the geographical area where the Mayan culture once thrived.